Make customers want what you have to sell. Once you get the formula right, you can worry about capital efficiency.
Adapting to a world with higher interest rates — a guide for startups
![Adapting to a world with higher interest rates — a guide for startups](https://techcrunch.com/wp-content/uploads/2023/10/GettyImages-109439584.jpg?resize=1200,800)
Make customers want what you have to sell. Once you get the formula right, you can worry about capital efficiency.